Cashrewards

Bringing the joy to cashback

The Cashrewards brand hadn’t been well defined, so it was relying on very functional retail messaging, missing an opportunity to engage the crucial Gen-Z customer. Our opportunity was to reposition and relaunch, with a fresh approach that shifted the brand from rational to emotional.

Working with the Cashrewards team, research told us that receiving cashback was a little moment of joy for members. So we brought the joy to life with a simple, ownable platform: ‘Yay’.

Media: TV, Print and Digital

CommBank

The can attitude

I've worked with the bank for over ten years and it's fair to say, I know a little about the Commonwealth Bank. I was part of the team that revisited the iconic “C’mon Aussie, C’mon” song for the Australian National Women’s cricket team and helped develop a range of campaigns in the social space seem less ‘banky’.

The World’s Biggest Meat Raffle

It’s Anzac Day 2020, it’s a pandemic and people are in isolation. The Village Co. step up and host the World’s Biggest Meat Raffle with a goal to smash a Guinness World Record™ and raise funds for Swiss 8 - a veterans mental health charity.

We enlisted the help of Sam Kekovich to deliver the message to Australians to stand up, buy a raffle ticket online and support our veterans.

Media: Social Media.
Script - Jason Anthony Joe

Aviation/
Aerospace Australia

Inspiring women to work in aviation and aerospace

Aviation/Aerospace Australia is a not-for-profit that represents the entire sector, helping promote the industry’s long-term health through training, advocacy, gender diversity, and recruitment. The problem is that although there’s a wide range of rewarding roles for women in the industry, it’s simply not on the radar for many young women. 

We created an integrated campaign platform to bring the exciting opportunities in the industry to the fore. Using a simple device – ‘I’m A’ – to demonstrate what’s possible through a career in aviation and aerospace. From a Royal Australian Air Force Pilot to a Ph.D. student in Aerospace Engineering, we showed that young women could become whatever they wanted to be. No other career can take you higher.

Media: Social video, website, industry communications

Electrolux

Electrolux’s goal was to re-establish itself as an innovator in the vacuum cleaner market. The Pure i9 Robot vacuum was launched first with a localised campaign across online and influencer activities. This was followed by the Pure F9 cordless vacuum with a content focused strategy that aligned the product with Interior Stylist and real consumers.

Media: Digital, Social Media, Video content and Print.

Rest super

Mention super, and people switch off. And that's one of the many challenges faced. So by creating fun and engaging campaigns, Rest became more relevant for young Australians - becoming Australia's #1 long term performance super fund. 

Media: Digital

Bingle car insurance

Bingle Car Insurance had an identity problem – they were known as cheap and unmemorable. The communications needed to stick out and show its fun personality. That’s how the little green car was born and evolved over four different campaigns.

Media: TVC, Digital and Print

Vero

I’m a die-hard All Blacks supporter. However, collaborating with the Australian Wallabies and Brisbane Lions was a highlight. Through Vero’s sponsorship, I engaged brokers with content that demonstrated Vero's own passion and performance in the insurance game.

Media: Video and Digital content, Sport sponsorship, Events and Print.